In recent news, LifeLock has announced that they have formed a strategic partnership with NBA All-Star and Phoenix Suns forward, Grant Hill. Hill will be used in various marketing efforts for the company.

The partnership between LifeLock and the Phoenix Suns is not a new one. Formed in 2007, the partnership has provided many opportunities for the leader in proactive identity theft protection to market the brand.

As LifeLock’s new spokesperson, the 2009-2010 NBA Sportsmanship Award winner will offer basketball fans the opportunity to learn more about identity theft crime and important methods to use for protection.

“This exciting partnership with Grant Hill gives LifeLock a great opportunity to focus on reaching more consumers with our proactive identity theft protection message,” said Marvin Davis, LifeLock’s Chief Marketing Officer. “Grant provides a strong voice behind our service that will undoubtedly be heard by basketball fans around the country.”

The marketing efforts will involve several communication channels, including television, digital media and print. Hill will soon appear in LifeLock television, radio and print ads.

“With increasing threats of identity theft, I look forward to helping LifeLock build on their identity theft protection initiatives,” said Hill. “Educating consumers on ways to help reduce the risk of becoming a victim will be our focus.”

LifeLock has been providing consumers with tools to help protect themselves from identity theft since 2005. An industry leader in proactive identity theft protection, the company has its focus on educating consumers on the increasing threats of identity theft. LifeLock has also spent years working with law enforcement and elected officials to increase the awareness of identity theft in the community. Multiple awards won by the company include: American Business Awards – Best Overall Company and Arizona Corporate Excellence – Arizona’s Fastest Growing Company.

This entry was posted on Thursday, May 6th, 2010 at 7:06 am and is filed under LifeLock. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.