Many websites online give LifeLock reviews. Reading the various reviews that are given can help consumers to decide whether it is a service they choose to use.

Although not written as a LifeLock review, a recent post at GuardMyCreditFile.org has brought out some excellent points in the recently settled dispute filed by the Federal Trade Commission (FTC) against LifeLock. The site is run by ACCESS, a non-profit consumer advocacy group.

The FTC won a settlement against LifeLock in regard to their advertising practices that were being used, and the media was not shy about showing the outcome. A very good point brought out by this blog is this:  what the media doesn’t seem to be focusing on is the fact that many bloggers and news contributors who are in favor of the decision that sides with the FTC, are also financially motivated to do so. Notice how this complaint involves LifeLock specifically and yet there are several companies out there that provide similar services who are not being mentioned! Even so, LifeLock has been nothing but professional in responding to this matter and will continue to provide valuable services to their members.

The chairman of the FTC, Jon Liebowitz stated that he was not satisfied with the type of protection that LifeLock reports to provide. One of the largest issues they reported with LifeLock was the fact that LifeLock CEO, Todd Davis, advertised his own social security number and dared anyone to try using it, which led to the company’s explosive growth of customers.

Neither Davis, nor LifeLock, have ever claimed that this service is iron clad and will never fail. In fact, they offer a guarantee which provides their services to help restore your good name, if the service does fail a member in some way. The company has also always said that these are services that consumers can provide for themselves. There are many services available that consumers can provide for themselves: having their hair washed at a salon for a fee vs. washing it at home for free; having their house cleaned for a fee vs. cleaning it themselves; having a meal prepared at a local restaurant vs cooking at home…you get the picture. The fact is, that services like this are much more helpful in that they help to prevent identity theft by giving consumers more tools to work with. Let’s face it, most consumers don’t think anything about checking their credit, they just submit credit applications until they hit a brick wall and find out there is a problem that could have been sitting there for months or even years! It would not be ethical to take away the option of signing up for such a service from those who want to use it.

This website also reports, that the FTC has stated that only 200 complaints against LifeLock out of over 1 million members had been reported! Now there’s a record that more companies should wish they had. I can think of several companies to complain about, but that does not mean they will be fined by the courts for it.

The bottom line is that you always want to do your research before getting too involved in any particular company, but with such a small fee and with the service that is being provided, this blogger says that LifeLock really isn’t one of those companies that you should worry too much about. They deliver a service, and there is nothing wrong with that.

This entry was posted on Wednesday, April 14th, 2010 at 1:06 pm and is filed under LifeLock. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.