For fans of NBC’s “The Apprentice” we have a special segment we would like to make you aware of. The new season will be premiering on NBC on March 1, 2009 with 16 celebrities, including: Dennis  Rodman, Andrew Dice Clay, Joan Rivers and Melissa Rivers. Teams will be men vs. women and on Sunday April 12th, 2009 the teams will need to design a retail package and point-of-purchase display that would be a fine representation of LifeLock. The product presentations will be judged by LifeLock CEO, Todd Davis.

“How scary is it that identity theft is now the #1 crime in this country?” said Donald Trump. “Todd Davis and my friends at LifeLock have created a revolutionary system to protect and secure your personal information. They are going on The Apprentice to let the country in on a well-kept secret–I advise you check out what they have to offer.”

With identity theft being one of the top crimes in the nation added to the fact that it is costing us over $1 billion a year, we need someone to “fire” the identity thieves! This episode will certainly give LifeLock national attention and raise awareness to the damage that this crime causes. This awareness is critical to those who either have not become a victim or have not yet realized that they are a victim.

“As Americans are enduring a time of economic crisis, identity theft is unfortunately on the rise,” said Davis. “We have been searching for the perfect opportunity to share our message and to showcase the significant services that we provide. We have never been shy about doing whatever it takes to get consumers to pay attention to what we have to say and teaming up with Donald Trump proves it.”

This entry was posted on Thursday, February 26th, 2009 at 8:38 am and is filed under LifeLock. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.