There has been much press lately about the services that LifeLock provides and recently, a California judge has upheld a ruling that identity theft service companies are no longer able to place fraud alerts on behalf of their members. While many members were drawn to these services because of the convenience of having their fraud alerts placed and renewed for them, the law now dictates that these services will change, which has proved to be an unfortunate setback for consumers. As a result of recent litigation, brought about by Experian, it has been ruled that the practice of setting fraud alerts on behalf of  consumers must come to an end.

For months, LifeLock has been preparing for the outcome of this ruling and has been prompted to research ways to change their business model, to make LifeLock better and stronger.  As a result, they will soon release the “next generation of services that help combat identity theft”. This is an exciting new system that they will offer members and it provides much broader protection. LifeLock Identity Alerts, will replace the fraud alerts and will be able to detect some of the more common forms of the misuse of personal information for opening accounts like cell phone services, check orders and utilities. The service will provide alerts based on data sources used by retailers, banks, mortgage lenders and auto lenders.

According to a recent YouTube video, LifeLock Chairman & CEO Todd Davis has assured valued members of LifeLock that they will have a new identity protection system which will provide a greater layer of security, many instances in real time. It will be a better and much broader service. Members need not worry about their membership being any less effective than when they enrolled, but rather, better protection is coming available with no interruption in their high quality service. This new system will be implemented in the coming weeks.

LifeLock still offers members a strong guarantee, as can be read at their website: www.LifeLock.com.

This entry was posted on Monday, August 31st, 2009 at 9:39 am and is filed under LifeLock. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.