On March 9, 2010, LifeLock came to an agreement with the Federal Trade Commission (FTC) and several State Attorneys General in regard to a compliance issue regarding advertising which establishes regulations for advertising for the identity theft protection industry.

The latest press release by the company quotes Chairman & CEO, Todd Davis as follows: “LifeLock is pleased with this agreement, which, for the very first time, works to set advertising guidelines for the entire industry. We welcome federal and state efforts to regulate our industry, because doing so helps to protect consumers from the risks of identity theft.” One of the most important goals of the company is alerting and educating consumers of the risks of identity theft, and more Americans are aware of these risks thanks to their efforts.

LifeLock members are still very satisfied with the services provided by the company and have no reason to be alarmed by this agreement. LifeLock reports that more than 75% of those who enrolled within the first 18 months of the company’s start up, are still members and 90% of customers renewed their subscriptions last year, showing a high satisfaction and retention rate.

Visit the official company website at www.LifeLock.com and read the various services available to you in identity theft protection. Use promo code DEFENSE for a deep discount on these services. LifeLock has been providing their members with proactive identity theft protection services since 2005. The company has and will continue to focus on the education of consumers to understand the increasing threats of identity theft and will continue to work with law enforcement and elected officials to do so. LifeLock has won several awards, including American Business Awards Best Overall Company.

“We are committed to developing and applying the most advanced technologies available to help protect consumers from the consequences of identity theft,” said Davis. “We will also continue to work closely with lawmakers and regulators going forward to raise awareness about the threats of identity theft and to help consumers take effective action to protect themselves.”

This entry was posted on Wednesday, March 10th, 2010 at 7:00 am and is filed under LifeLock. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.