Lately, several websites have been reporting negative news about the CEO of LifeLock, Todd Davis. These sites have released stories that are focusing on reports that Davis has been a victim of identity theft at least 13 times while advertising for the company.

As many are aware, Davis’ social security number was shown in large print on the side of a truck in early campaign ads. This led to the temptation of identity thieves to use his social security number to secure loans or services and caused people to complain that the service doesn’t work. However, Davis does an interview that can be found here on ComputerWorld.com and he shows that the service does work. The hundreds of attempts to use his social security number that were shut down far outweigh the number of attempts that are reported to be successful, however those are not being reported to offset the negative publicity.

Many still wish to complain that LifeLock is a scam and that it is taking advantage of paying members who can perform these services themselves for free. Again, Davis addresses this issue and shows that if people would take the time to do their due diligence and really research ALL that this service has to offer to its members, then these really aren’t services that are easily performed for free.

Again, people must realize that LifeLock has never advertised that nothing will happen to your identity while a member of their service. If that were the case, there would be no need for the $1 Million guarantee they offer (see LifeLock.com for details).

In the ComputerWorld.com interview, Davis also addresses the decision that resulted from complaints by the FTC which have now been resolved.

People must keep in mind that any company out their doing business will have problems, it is just a fact of life. How these problems are handled shows whether they are a company worth doing business with. The next few articles will show how LifeLock continues to show excellence in their industry, by receiving top rankings such as #1 Ranking on TopTenReviews and Best-In-Class 5-star rating by TopConsumerReviews.

LifeLock has been named a finalist in 27 categories for the 2010 American Business Awards. As an industry leader in proactive identity theft protection since 2005, the company has been recognized by the American Business Awards in the past for Best Overall Company.

This will be the 8th annual American Business Awards program. Winner’s of this years Stevie Awards will be announced at the annual gala held this year on Monday, June 21. The event will be held at the Marriott Marquis Hotel in New York City with over 600 executives from across the nation expected to attend. Business TalkRadio Network will broadcast the ceremonies nationwide.

Over 2,500 entries were submitted in over 40 categories. LifeLock has been submitted for Most Innovative Company of the Year, Corporate Social Responsibility Program of the Year and Fastest-Growing Company of the Year. They are also entered in 24 other categories.

“To be recognized as finalists in so many great categories is an honor for LifeLock and a tribute to our employees,” said Todd Davis, LifeLock Chairman and CEO. “This is the third straight year that we have been recognized by the American Business Awards, and as a company striving for world-class products and service, it’s something that validates we are moving in the right direction.”

Take advantage of the enhanced protection of a LifeLock membership today, and receive a discount by using promotion code DEFENSE.

In recent news, LifeLock has announced that they have formed a strategic partnership with NBA All-Star and Phoenix Suns forward, Grant Hill. Hill will be used in various marketing efforts for the company.

The partnership between LifeLock and the Phoenix Suns is not a new one. Formed in 2007, the partnership has provided many opportunities for the leader in proactive identity theft protection to market the brand.

As LifeLock’s new spokesperson, the 2009-2010 NBA Sportsmanship Award winner will offer basketball fans the opportunity to learn more about identity theft crime and important methods to use for protection.

“This exciting partnership with Grant Hill gives LifeLock a great opportunity to focus on reaching more consumers with our proactive identity theft protection message,” said Marvin Davis, LifeLock’s Chief Marketing Officer. “Grant provides a strong voice behind our service that will undoubtedly be heard by basketball fans around the country.”

The marketing efforts will involve several communication channels, including television, digital media and print. Hill will soon appear in LifeLock television, radio and print ads.

“With increasing threats of identity theft, I look forward to helping LifeLock build on their identity theft protection initiatives,” said Hill. “Educating consumers on ways to help reduce the risk of becoming a victim will be our focus.”

LifeLock has been providing consumers with tools to help protect themselves from identity theft since 2005. An industry leader in proactive identity theft protection, the company has its focus on educating consumers on the increasing threats of identity theft. LifeLock has also spent years working with law enforcement and elected officials to increase the awareness of identity theft in the community. Multiple awards won by the company include: American Business Awards – Best Overall Company and Arizona Corporate Excellence – Arizona’s Fastest Growing Company.

Many websites online give LifeLock reviews. Reading the various reviews that are given can help consumers to decide whether it is a service they choose to use.

Although not written as a LifeLock review, a recent post at GuardMyCreditFile.org has brought out some excellent points in the recently settled dispute filed by the Federal Trade Commission (FTC) against LifeLock. The site is run by ACCESS, a non-profit consumer advocacy group.

The FTC won a settlement against LifeLock in regard to their advertising practices that were being used, and the media was not shy about showing the outcome. A very good point brought out by this blog is this:  (more…)

With so much being reported about identity theft, there is good reason to want to research the different ways there are to protect your identity. You can look online for customer testimonials that give honest LifeLock reviews, so that you can get accurate portrayals of this identity theft protection service.  LifeLock reviews will help assist you in deciding if this is the right service for you.

Why look into LifeLock? There are so many reasons, however, over 1 million people have made the choice to let LifeLock help to protect their identity. It is leaked in the media daily online that someone’s identity has been stolen or that a data breach has occurred at a major company. Do you realize who the victims of data breaches are? The company customers or employees, not the company itself. Many social security numbers are stored on large databases that are often saved to computer servers, hard drives, or even portable storage drives that are lost or stolen directly from well-intentioned employees.

There are several ways to go about protecting yourself from the crime of identity theft, however, if you feel that you might become a victim of identity theft because of that scary letter that comes in the mail once a data breach has occurred, isn’t it good to know that this company exists to help?

You can enroll online TODAY by going to LifeLock.com and using LifeLock promotion code DEFENSE. View our website for more details on what this code offers and be sure to tour the LifeLock.com website to view videos, FAQs, news releases and much more about the company.

We understand that LifeLock Reviews are important in your decision making, however, this promotion code will give you the opportunity to give the service a trial run before deciding. Also, keep on the lookout for new partnerships formed between LifeLock and several creditable companies that you are familiar with, many of which are featured on our website. These partnerships help to solidify any doubt that LifeLock is a leader in identity theft protection.

Yesterday, LifeLock announced that they have appointed Tom Ridge to its board of directors. Ridge has a strong background and he currently serves as President & CEO of an international security consulting company, Ridge Global, in Washington, D.C. He also serves on various public and private boards, including Chairman of the National Organization on Disability and National Co-Chairman of the Flight 93 Memorial Fundraising Campaign.

Ridge was raised as part of a working-class family and was awarded a scholarship to Harvard, where he graduated with honors in 1967. He was drafted into the U.S. Army, after his first year attending The Dickinson School of Law. He served as an infantry staff sergeant in Vietnam and earned the Bronze Star for Valor, the Vietnamese Cross of Gallantry and the Combat Infantry Badge. He was able to return to Dickinson to complete his law degree and was later elected to the House of Representatives, where he served for six terms.

Tom Ridge was twice elected governor of Pensylvania and after the tragedy of what took place on September 11, 2001, Ridge became the first Assistant to the President for Homeland Security. Later, he became the first U.S. Secretary of Homeland Security.

LifeLock proudly announces this latest development in the history of their company, as released in this statement by Chairman and CEO, Todd Davis: “Today is a milestone day in the history of LifeLock as we have added Tom Ridge, one of our nation’s premier defenders, to our Board of Directors.We know the position that Tom has taken on homeland security and we know that he brings the same commitment, determination and expertise to help position LifeLock to not only fight identity theft but to help protect all things personal for our members.”

“Identity theft is a growing problem in our country,” said Ridge. “I look forward to working with LifeLock as the company continues to develop ways of providing improved protection to members.”

On March 9, 2010, LifeLock came to an agreement with the Federal Trade Commission (FTC) and several State Attorneys General in regard to a compliance issue regarding advertising which establishes regulations for advertising for the identity theft protection industry.

The latest press release by the company quotes Chairman & CEO, Todd Davis as follows: “LifeLock is pleased with this agreement, which, for the very first time, works to set advertising guidelines for the entire industry. We welcome federal and state efforts to regulate our industry, because doing so helps to protect consumers from the risks of identity theft.” One of the most important goals of the company is alerting and educating consumers of the risks of identity theft, and more Americans are aware of these risks thanks to their efforts.

LifeLock members are still very satisfied with the services provided by the company and have no reason to be alarmed by this agreement. LifeLock reports that more than 75% of those who enrolled within the first 18 months of the company’s start up, are still members and 90% of customers renewed their subscriptions last year, showing a high satisfaction and retention rate.

Visit the official company website at www.LifeLock.com and read the various services available to you in identity theft protection. Use promo code DEFENSE for a deep discount on these services. LifeLock has been providing their members with proactive identity theft protection services since 2005. The company has and will continue to focus on the education of consumers to understand the increasing threats of identity theft and will continue to work with law enforcement and elected officials to do so. LifeLock has won several awards, including American Business Awards Best Overall Company.

“We are committed to developing and applying the most advanced technologies available to help protect consumers from the consequences of identity theft,” said Davis. “We will also continue to work closely with lawmakers and regulators going forward to raise awareness about the threats of identity theft and to help consumers take effective action to protect themselves.”

LifeLock has added a brand new service to their suite of outstanding protection that they have provided in past years. Now, there is LifeLock Command Center. This is an enhanced version of the basic LifeLock membership that offers members more protection than ever before offered.

New services that come with Command Center include:

LifeLock Identity SDS:  This service (Search, Detect, Secure) is another valuable tool added to what LifeLock already has to offer. Do you currently know how to monitor the following using your social security number? LifeLock now does!

·    Payday Loans (cash advances)

·    Sex Offender Registry
Get a report of offenders in your area
Detect if a sex offender is using your address fraudulently

·    Alias Records
To be sure that no one else is using your identity to rent an apartment or open some account that is not finance related

·    Public Records
Details of prior addresses associated with your identity
This helps you by showing you if someone else is using a fraudulent address as you!

·    Court Records
Reports any criminal history associated with your identity

LifeLock Personal Breach Detection: With this new outstanding service, P2P networks are globally monitored for data breaches of your personal information. These networks are searched for your name, social security number, and credit card number.

Why would you want this kind of protection? Anyone who uses their personal computer to make online purchases, do online banking, store sensitive information is at risk of having their information accessed by hackers. If you participates in P2P (or peer to peer) file sharing, this information is highly at risk of being stolen. And what hacker wouldn’t jump at the opportunity to join these networks just to gain access to this type of information?

These services are being offered at a 10% discount through our promotion code. Visit LifeLock.com to learn more and use code DEFENSE for your discount.

Current LifeLock members can visit https://secure.lifelock.com/portal/login.aspx to view instructions on how to upgrade to these services.

A recent Businesswire.com press release has been issued to release the details of the upcoming LifeLock and FBI-LEEDA Summit in Naples and Orlando, FL. Identity theft complaints have hit a 5 year high, according to Javelin Strategy & Research. With Florida having an above average rate of these incidents, LifeLock and the FBI Law Enforcement Executive Development Association will partner together to sponsor Identity Theft Summits in Florida in November 2009.
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