Yesterday, LifeLock announced that they have appointed Tom Ridge to its board of directors. Ridge has a strong background and he currently serves as President & CEO of an international security consulting company, Ridge Global, in Washington, D.C. He also serves on various public and private boards, including Chairman of the National Organization on Disability and National Co-Chairman of the Flight 93 Memorial Fundraising Campaign.

Ridge was raised as part of a working-class family and was awarded a scholarship to Harvard, where he graduated with honors in 1967. He was drafted into the U.S. Army, after his first year attending The Dickinson School of Law. He served as an infantry staff sergeant in Vietnam and earned the Bronze Star for Valor, the Vietnamese Cross of Gallantry and the Combat Infantry Badge. He was able to return to Dickinson to complete his law degree and was later elected to the House of Representatives, where he served for six terms.

Tom Ridge was twice elected governor of Pensylvania and after the tragedy of what took place on September 11, 2001, Ridge became the first Assistant to the President for Homeland Security. Later, he became the first U.S. Secretary of Homeland Security.

LifeLock proudly announces this latest development in the history of their company, as released in this statement by Chairman and CEO, Todd Davis: “Today is a milestone day in the history of LifeLock as we have added Tom Ridge, one of our nation’s premier defenders, to our Board of Directors.We know the position that Tom has taken on homeland security and we know that he brings the same commitment, determination and expertise to help position LifeLock to not only fight identity theft but to help protect all things personal for our members.”

“Identity theft is a growing problem in our country,” said Ridge. “I look forward to working with LifeLock as the company continues to develop ways of providing improved protection to members.”

On March 9, 2010, LifeLock came to an agreement with the Federal Trade Commission (FTC) and several State Attorneys General in regard to a compliance issue regarding advertising which establishes regulations for advertising for the identity theft protection industry.

The latest press release by the company quotes Chairman & CEO, Todd Davis as follows: “LifeLock is pleased with this agreement, which, for the very first time, works to set advertising guidelines for the entire industry. We welcome federal and state efforts to regulate our industry, because doing so helps to protect consumers from the risks of identity theft.” One of the most important goals of the company is alerting and educating consumers of the risks of identity theft, and more Americans are aware of these risks thanks to their efforts.

LifeLock members are still very satisfied with the services provided by the company and have no reason to be alarmed by this agreement. LifeLock reports that more than 75% of those who enrolled within the first 18 months of the company’s start up, are still members and 90% of customers renewed their subscriptions last year, showing a high satisfaction and retention rate.

Visit the official company website at www.LifeLock.com and read the various services available to you in identity theft protection. Use promo code DEFENSE for a deep discount on these services. LifeLock has been providing their members with proactive identity theft protection services since 2005. The company has and will continue to focus on the education of consumers to understand the increasing threats of identity theft and will continue to work with law enforcement and elected officials to do so. LifeLock has won several awards, including American Business Awards Best Overall Company.

“We are committed to developing and applying the most advanced technologies available to help protect consumers from the consequences of identity theft,” said Davis. “We will also continue to work closely with lawmakers and regulators going forward to raise awareness about the threats of identity theft and to help consumers take effective action to protect themselves.”